Privacy Policy

Last Updated: January 16, 2025

This Privacy Policy explains how Motion Snap Labs, Inc. ("we", "us", "our", or the "Company") collects, uses, discloses, and safeguards information when you access or use the ActiveSnap website and services (collectively, the "Service").

By using or accessing the Service in any manner, you acknowledge that you have read and understand this Privacy Policy and you agree to the collection, use, and disclosure of information as described here.

1. Definitions

When we say "ActiveSnap" we mean the Service made available at https://activesnap.ai and related apps, pages, and features we operate.

When we say "you" or "User" we mean a person who visits our websites, creates an account, uploads content, subscribes, or otherwise uses the Service.

"Personal Data" or "Personal Information" means information that identifies you directly or indirectly, such as identifiers (e.g., email address), online identifiers (e.g., IP address), or other information that can reasonably be linked to you.

"User Content" means digital content you submit to the Service, including video files, audio, images, overlays, text, project files, and related metadata.

2. General

This Privacy Policy applies to our Service and any websites, web pages, interactive features, applications, widgets, or other online offerings that link to this Privacy Policy (collectively, the "Websites").

This Privacy Policy describes our practices when we collect Personal Data from you while providing the Service. It does not apply to the practices of companies we do not own or control, or people we do not manage.

We do not knowingly collect Personal Data from individuals under 18. If you believe a minor has provided Personal Data to us, contact us at support@activesnap.ai and we will take steps to delete it.

2.1 Your consent

By using the Service, you consent to the storage, processing, and management of Personal Data by us and our service providers for the purposes described in this Privacy Policy. Where required by law, we will request your consent for specific processing activities (for example, certain cookies).

2.2 Use and disclosure of personal information

We may use and disclose Personal Data for the following purposes:

To register and authenticate you for the Service
To perform a contract with you (provide the Service, process uploads, generate outputs)
To provide customer support and respond to requests
To send administrative messages, system alerts, and security notices
To bill and collect amounts owed (for paid plans) via payment processors
To analyze usage and improve reliability, performance, and user experience
To enforce our Terms of Service and comply with applicable law
To protect the rights, safety, and security of our users, the Company, and third parties
To respond to lawful requests by public authorities and legal process
To support corporate transactions (e.g., merger, acquisition, financing, reorganization)

3. Information we collect

3.1 Data provided by you

You voluntarily provide information when you create an account, subscribe, contact support, send us an email, submit feedback, or otherwise communicate with us.

Identifiers and contact information (e.g., name, email address)
Account credentials (stored in a protected form)
Billing information (handled by third-party payment processors)
Support messages and communications

3.2 Video content and project data

The Service enables you to upload and process video and related media. We collect and process User Content and associated metadata necessary to provide the Service (e.g., file attributes, encoding, timestamps, and editing settings).

Important: You are solely responsible for ensuring you have all necessary rights, permissions, and consents to upload and process User Content, including consent from individuals appearing in your content and compliance with laws applicable to biometric/likeness/voice data (if any).

3.3 Data collected automatically

When you interact with the Service, we automatically receive and record certain information, such as:

IP address, device type, operating system, browser type
Log data (access times, pages viewed, errors, diagnostic events)
Usage patterns (feature interactions, workflow events)
Approximate location derived from IP (country/region level)

3.4 Cookies and similar tracking

We and our partners may use cookies and similar technologies to operate the Websites, remember preferences, understand usage, and improve performance. You can control cookies at the browser level; disabling cookies may limit certain features.

Some third parties may place cookies on your device. This Privacy Policy does not cover their practices, and their cookies may persist after you leave our Websites.

Global Privacy Control (GPC): Where required by law, we honor browser-enabled opt-out preference signals such as GPC for applicable data uses.

3.5 Information from other sources

From time to time, we may obtain information about you from third-party sources (for example, when you sign in through an identity provider, or from public/marketing partners where permitted by law). We may combine it with other information we hold to improve the Service and communications.

3.6 Anonymous / de-identified information

We may create de-identified or aggregated information by removing or transforming identifiers so it cannot reasonably be used to identify you. We may use de-identified information for analytics, product improvement, and service optimization.

4. How we use your information

We use information for the following primary purposes:

Operate, maintain, and provide the Service (including processing uploads and generating outputs)
Monitor and improve performance, reliability, and security
Prevent fraud, abuse, and violations of our Terms
Communicate with you about updates, notices, and your account
Comply with legal obligations and enforce our agreements

4.1 Service improvement and development (tier-based)

To improve the Service, we may use usage signals, diagnostics, and content-processing events. For users on free or promotional access tiers, User Content may also be used in an aggregated, de-identified, anonymized, or otherwise abstracted form for internal research, evaluation, and improvement of our systems and features, as described in our Terms of Service.

5. Legal bases for processing (GDPR/EEA/UK)

If you are in the EEA/UK (or where GDPR applies), we process Personal Data under one or more of the following legal bases:

Contract: to provide the Service you request and administer your account
Legitimate Interests: to secure, operate, and improve the Service (e.g., fraud prevention, analytics)
Consent: where required (e.g., certain cookies/marketing)
Legal Obligation: to comply with applicable laws and lawful requests

6. Sharing and disclosure

We may disclose Personal Data to the following categories of recipients:

Service Providers: hosting, storage, analytics, monitoring, customer support, and payment processing
Legal and Safety: to comply with law or protect rights, safety, and security
Corporate Transactions: in connection with merger, acquisition, financing, reorganization, or asset sale
With Your Direction: when you choose to share exports, links, or integrate third-party services

We do not sell your Personal Information. We do not share Personal Information for cross-context behavioral advertising as defined under California law.

7. International transfers

Your information may be processed in countries other than your country of residence. Where required, we use appropriate safeguards for international transfers (such as contractual protections) consistent with applicable law.

8. Your rights and choices

8.1 GDPR rights (EEA/UK)

You may have the right to:

Request access to your Personal Data
Request correction of inaccurate or incomplete data
Request deletion (where applicable)
Object to processing or request restriction
Request data portability
Withdraw consent where processing is based on consent
Lodge a complaint with a supervisory authority

You can exercise these rights by contacting us at support@activesnap.ai.

8.2 California privacy rights (CCPA/CPRA)

If you are a California resident, you may have the right to request disclosure of the categories and specific pieces of Personal Information collected, the purposes for collection, and the categories of recipients disclosed to. You may also request deletion or correction, and you have the right to not receive discriminatory treatment for exercising your rights.

To submit a request: email support@activesnap.ai

9. Data retention and deletion

We retain Personal Data for as long as your account is active or as needed to provide the Service. We may retain and use information as necessary to:

Comply with legal obligations
Resolve disputes
Enforce our agreements
Protect against fraud and abuse
Maintain legitimate business records

When you delete content or close your account, we will delete or de-identify information within a reasonable timeframe, subject to legal requirements and legitimate operational needs. Information that has been transformed into aggregated, de-identified, anonymized, or abstracted forms may not be reversible.

10. Security

We take reasonable and appropriate measures designed to protect Personal Data from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Third-party links and features

The Service may include links to third-party websites or services. Their privacy practices may differ from ours. If you provide Personal Data to third parties, your information is governed by their privacy policies.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will provide notice by posting an update on this page and updating the "Last Updated" date, and we may also notify you by email or through the Service. If you use the Service after changes become effective, that means you agree to the updated Privacy Policy.

13. Contact us

If you have questions, comments, or requests regarding this Privacy Policy or the Personal Data we hold, contact us at:

Motion Snap Labs, Inc.
support@activesnap.ai